Exposing the myths, the marketing—and the freedom to choose better
What the Diamond Industry Doesn’t Want You to Know
By Jasmine Waltz
This goes way beyond jewelry.
For decades, legacy diamond companies like De Beers controlled the market through monopolies, price-fixing, and powerful propaganda. Behind the sparkle was a darker reality—conflict, exploitation, and a narrative built on scarcity and manipulation.
We were sold the idea that natural diamonds were “rare” and “forever,” but that illusion was manufactured. And it worked. It shaped not just the industry—but our values.
But here’s the truth: lab-grown diamonds are real diamonds—chemically, optically, and physically identical.
The only real difference? Lab diamonds don’t come with a legacy of destruction.
No mining. No violence. No lies.
Just freedom. Transparency. And beauty with integrity.
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